Part of Northern Rail disability awareness campaign created by ETUK. I need an elegant way to illustrate a number of stats, so built a station concourse and train interior and filmed a journey through highlighting how many people you may encounter with a disability on a busy day in a station. I was partially inspired by an old Halo advert, I’ll find a link when I’ve got a sec. (Found it).

There were some sketches prior to settling on the final idea, they involved more mograph elements but ultimately they detracted from the message.

Music by Richard Jayston.